new residents and businesses, and transforming a community into a thriving tourist destination” Over the past year, the City of Vallejo along with Triad Communities, Inc. has been developing a Plan for Revitalization of the Downtown area of Vallejo. The draft of the Plan was presented to the City Council appointed Downtown Advisory Group which in turn recommended revisions. Currently there is an Environmental Impact Report being prepared that should be completed in the summer of 2005. After the Environmental Impact Report is presented to the City Council, public hearings will be held to discuss the Plan. The Revitalization Plan is a priority for the citizens of Vallejo to improve the Downtown area for growth in commerce and the standard of living for the city. The Plan will construct improved walkways, streets, landscaping and mixed retail/housing units for the Downtown area of the city thus enhancing VMT's building. As Vallejo grows as a community, establishing an arts center in the Downtown area is a prime opportunity to capitalize on the available entertainment dollars of the residents. VMT has the history and clout to emerge as the leading musical-theater for the blossoming Vallejo area. With an addition of the new building, VMT will become a focus for downtown revitalization in Vallejo. IV - THE BUILDING VMT purchased through a website auction conducted by the General Services Administration the historic Old U.S. Post Office building at 823 Marin Street in Vallejo on January 27, 2003 for $532,222. VMT prepared a preliminary Feasibility Architectural Study in March of 2003 outlining the scope of the renovations needed to the building to make the two theaters, rehearsal space, offices, costume shop, scene shop, full height fly system, box office, small bookstore/costume museum, concessions area, dressing rooms, green room, orchestra pit and a lobby area. Estimated cost of this project is in the $4,000,000 to $5,000,000 range. In February of 2004, Bradley Associates Consultants prepared a Capital Campaign Study Report, which recommended raising $3,000,000 of the project through the community and the remaining $2,000,000 to be loaned by a commercial banking operation through a public bonding program issuing tax-exempt non-profit bonds. The following is from a report prepared by Paul Roberts + Partners, an architectural firm in Vallejo, CA. This report evaluates the existing condition of the building and the feasibility of converting its original function as a Post Office to a non-profit theatre. A. Vallejo Post Office Existing Condition The building is located at the southwest corner of Marin and Carolina Streets. The style of the building is referred to as Streamline Moderne or Stripped Classicism characterized by simple concrete with terra cotta ornamentation and a granite base. The Post Office was constructed in 1932. It originally consisted of a basement of about 5,000 square feet, a first floor of about 10,200 square feet, and a mezzanine floor that has subsequently been demolished. The basement floor is a concrete slab on grade. The first floor framing system is one-half concrete slab on grade and one-half reinforced concrete floor. The roof framing system is a reinforced concrete slab supported on concrete encased steel framing. Steel trusses spanning 60 feet provide a large, column free area within the building. The perimeter walls are unreinforced masonry walls punched with door and window openings. Interior partitions include hollow clay tile walls. The building was remodeled in 1968 when it was converted from a Post Office to other Federal Government functions. The interior was largely gutted during this remodel with the exception being the lobby which was substantially altered. The east wall of the rectangular shaped lobby is in the most original condition with its black marble pilasters and marble desks under the original aluminum framed exterior windows. The other lobby walls were largely removed and rebuilt. An original mosaic mural was saved and relocated from the west wall to the south wall and several pilasters remain on the west wall. An elaborate lobby floor constructed of marble mosaic tiles is thought to exist under the current floor covering. A stairway was cut through the floor to provide access to the basement. The coffered redwood lobby ceiling is the most in tact element of the original lobby design The mezzanine floor was removed during the 1968 renovation and new partitions and suspended ceilings were constructed to accommodate the changed use. The mechanical/electrical systems were extensively updated. Three skylight monitors that illuminated the central mail handling space were covered over. The exterior was left almost completely intact except for an addition of a metal stairway to the roof located at the southwest corner of the building and a cooling tower located on the site adjacent to the stairway. New automatic glass doors with aluminum frames replaced the original doors and frames. A wheelchair accessible entrance was constructed at the north east corner of the building that had minimal visual impact. A building assessment of the Post Office was prepared by Forell/Elsesser Engineers (F/E) and Page & Turnbull, Historic Preservation Architects, in 1991. This was in response to the building being identified by the City of Vallejo as a potential seismic hazard in accordance with Ordinance 1075. The general condition of the building was deemed very good. The ability of the building to withstand a significant seismic event however, did not meet current design standards. Extensive seismic upgrades were recommended by F/E to bring the building into compliance with “updated GSA Seismic Standards” per their mandate at the time the report was prepared. Briefly, a concrete shear wall scheme as the primary lateral force resisting system was proposed. Major components are as follows: Caisson piers are to be drilled around the exterior perimeter of the building and connected to new grade beams running under the building. Reinforced concrete walls are to be applied to the four interior corners of the building from grade to roof. New steel columns and girts are proposed on the interior of the four exterior walls between the new concrete walls to provide out-of-plane bracing for the walls and parapets. The advantage of this approach is that it is least disruptive to the historic character of the exterior of the building. Interior upgrades require the removal of hollow clay tile walls and the lath and plaster light wells connected to the roof skylights for safety reasons. Special consideration must be given to upgrading structural deficiencies associated with the walls and ceilings of the lobby while preserving and restoring its historic integrity. Seismic issues associated with the mechanical system are relatively minor, mostly consisting of updating anchorages. Most interior partitions, floor coverings, suspended ceilings, doors and windows and casework constructed in the sixties will be demolished. The estimated cost in 1991 dollars to make the recommended seismic upgrades was approximately $2,200,000. It is assumed the VMT will not be held to the same, presumably stricter standards required to meet GSA requirements. The building is a city landmark and registered on the California State Historic Register and should be eligible for the National Register of Historic Places per the 1991 Page and Turnbull findings. The structure is important because it was a significant product of Franklin Roosevelt's WPA financed work relief program which provided work for architects, contractors and artists. The WPA Moderne style is distinctive in that it shares an aesthetic value with similar buildings built during this time throughout the country that had a significant and lasting impact on their communities, architecturally as well as civically. The “over engineered and over built” Depression-era WPA-funded Post Office is Vallejo's best Moderne style public building. B. Proposed Use for Vallejo Music Theatre Studies prepared by PR+P and others demonstrate the Post Office building is remarkably suitable for an adaptive reuse as a medium size theatre. The location on the edge of Downtown Vallejo is thought to be ideal and will have the added advantage of contributing to and taking advantage of the renaissance currently occurring in the area. The opportunity to provide a vital, new use that will largely preserve the historic character of the exterior of the building and restore the lobby is a plus for both VMT and the community. (See renderings and plans in the addendum). Key elements of the design of the VMT are as follows for the first floor: The historic lobby is ideally suited to continue as a public lobby, in this case for theater productions, in place of its former use as a post office lobby. There is adequate space for ancillary theater lobby functions such as a box office and refreshment area. Two theaters are proposed, on a traditional stage with seating for 283 patrons and the other a more unconventional black box theater for 78 patrons. Both theaters will provide accessible seating. The main theater fits ideally in the column free space in the middle of the first floor mentioned above. The two story existing volume accommodates ideally sloped seating for sight lines and lighting projection as well as a generous proscenium height above a raised stage (platform). A small orchestra area is provided in front of the stage. Removable seating in the first row will allow for a larger orchestra when the need arises. New construction is proposed to provide a forty foot high fly-loft above the stage and a back stage scene shop in place of the existing loading dock. These additions will be minimally obtrusive additions to the building being located above the existing roof structure and at the back (west) of the building. The back stage, fly-loft and back stage additions will be constructed with modern materials that are compatible with the original exterior materials while not attempting to mimic them. The black box theater fits in a narrow space on the north of the first floor that has excellent access to the lobby and good proximity to back stage functions. It is intended to be a very flexile space with movable, bleacher style platforms, facilitating several possible configurations. Options include pre-performance dining space and additional rehearsal space when the bleachers are in the closed position. Backstage functions for the performers flank both sides of the main theater providing green rooms on both sides of the stage as well as separate dressing and toilet rooms for men and women. Corridors for the performers around the stage provide excellent circulation during rehearsals and performances as well as a sound lock space. Adequate toilet facilities for the public are conveniently provided off the lobby. The basement will house the costume shop which will be open for retail rentals during the day and has a separate entrance on the south side of the building adjacent to on-site parking. Various theater storage and mechanical/electrical systems functions round out the balance of this floor. The administrative mezzanine will be reconstructed essentially in its historic location and will primarily consist of administrative spaces, storage, and rehearsal and meeting rooms. A new elevator and stairs will connect the three floors and provide accessibility to all floors as well as access through a hatch to the roof. This will enable the unsightly metal stairs to the roof added in the 1968 remodel to be removed. Additionally, the stair removal and adjacent cooling tower relocation will free up useful exterior space required for the backstage functions such as a loading dock and access from the on site parking lot to the west. On site parking is planned to be reconfigured to provide parking for approximately 30 cars on the west and east sides of the building. Accessible parking and access will be provided to the building from the parking lot and the current location at the northeast corner of the site. Currently landscaped areas to the north and east of the site will be enhanced. The exterior of the building will largely be left intact as stated before. New exterior lobby doors, historically appropriate, will replace the automatic aluminum doors added in the sixties. The existing original windows will be refurbished. The exterior granite, brick, and terra cotta surfaces will be repaired as needed (minimal) and cleaned. A preliminary building code prepared by PR+P demonstrates the new theater occupancy will fit well within the existing building with negligible code driven changes required for how the space is to be used. The A-3 occupancy allows Type V, 1 Hour construction within the existing square footages per floor. Separation on four sides of the building would allow area increases for this occupancy but they are not needed. Two exits are required from each theater which is easily achievable within the existing building configuration and penetrations. The renovated building will be completely accessible in terms of current standards for access, toilets, seating and the hearing impaired. Sustainable design concepts will be incorporated into the rehabilitation and new use of the building. Local resources in terms of materials and manpower will be encouraged. Water efficient landscapes design and efficient, low water usage plumbing fixtures will be specified. The existing building materials will be restored and reused to the greatest extent possible. Indoor environmental design will account for the large spectrum of use associated with a theater. A design goal will be to use 20% less energy for the mechanical and electrical design than that allowed by code. V. Summary The intention of the VMT to inhabit the old Post Office is an adaptive reuse for the building that will serve the needs of the VMT in an excellent manner and the larger Vallejo community as well. There are costs associated with the seismic upgrade of the building which would be the case for any potential user of the building. The opportunity offered to save a significant, historic building and promote a group valued by the community for many years should be supported by all interested parties. Please see appendix 4 for Code Analysis of the building. ** As stated above, the building is 15,000 square feet and the renovation would be for all three floors of the building, including earthquake retrofitting. A $2,000,000 loan tax-free bond through a commercial banking institution with a 20 year term limit would require monthly payments of $12,119.61. This number assumes a fixed interest rate of 4%. As of May 31, 2005 the community has already raised over $300,000 for the purchase and renovation of the building. This is money raised before any public announcement or campaign for the building. The building is located in the heart of historic Downtown Vallejo, which is being redeveloped through a City Plan. The Empress Theatre, which is part of the Redevelopment Plan, is currently undergoing a major renovation and is expected to open in June 2007D The Downtown Plan includes mixed-use spaces, street and landscaping, public art, street lighting and public paseos. VMT believes that this is a perfect opportunity to take advantage of the Downtown renovation by establishing themselves as an arts center and capitalizing on the increased foot-traffic from a bustling new Downtown Vallejo. VI - VISION STATEMENT Five years after the new VMT building opens on 823 Marin Street in Vallejo, the building will be a beehive of energy. As VMT produces a show on the main stage a rental group will be in the rehearsal area and another rental group will be in the black box theater. Because of the increase in ticket, rental, concessions and costume shop revenue, VMT will be performing more frequently with shows achieving a new level of professionalism. This in turn will spur more ticket and grant revenue and the company will be expanding at a phenomenal rate. As the Downtown Vallejo area is gentrified, audiences will have retail and dinner options before and after the performances, which will help the local economy. A new coffee shop and arts venue has already established itself across the street from the building in anticipation of the audience drawn to the new theater. VMT has been in contact with the owners readying a cooperative plan to benefit both the coffee house and the theater. VIII - BUSINESS OBJECTIVES VMT will have these business objectives in its first five years of operations in its new building: 1. Increase budget size by 31% by year 5 2. Increase rental income by $104% by year 5 3. Increase audiences size by 16% by year 5 4. Increase contributed income by 26% by year 5 5. Increase ticket revenue by 35% by year 5 A. BUSINESS OPERATIONS As part of the enhanced programming in the new building, VMT envisions expanding their current three-play season to a six-musical season, increasing their rental income based on the new theater, rehearsal space availability and costume shop rentals and storage for other organizations in the area. VMT also plans to create a Children's Performing Arts Conservatory, which will train children in the theater arts culminating in a performance for the parents at the end of the conservatory. VMT projects that the new programming will increase the earned revenue of the organization by 614% from the 2005 fiscal budget to the projected budget in the first year of the new building. VMT expects to hire five full-time and five part-time employees for facility maintenance and management of rental programs for the new building. The new positions that VMT are planning on hiring full-time are for Managing Director, Development Director, Artistic/Program Director, Facility Manager and Costume Shop Manager. The five part-time employees would fill maintenance, secretarial and technical positions for the building. VMT has a 38 year history of producing musical theater and being a cornerstone in the Vallejo community. The new building will have 361 seats between the two theaters, which will provide an estimated $300,000 of revenue over the 150 seat Fetterly Playhouse for the Arts (based upon a six play season in the new building). In addition, the new building is located in the downtown Vallejo area, which is experiencing a gentrification process focusing on increased arts and retail businesses and creating an Arts and Entertainment District. The increased foot traffic in this area will spur the development not only of VMT but the restaurants and retail businesses of this downtown area. B. PROGRAMMING The largest percentage of earned and contributed revenue for the VMT is from programming. VMT currently produces at least three major musicals each season. VMT will expand this current three-musical season to a six musical-season once occupation of the new building takes place and the theater will start a subscription program to retain its audience base. VMT will implement a new ticketing price structure policy for the theater. Ticket prices will have a range from $18 to $23 based on the night or the afternoon of the week of the performance. The current ticket price has a range of $13 to $19. VMT modeled this change in ticketing structure on practices by other similar theaters in the bay area (see Exhibit 4). Historically, when non-profit theater companies have purchased buildings the subscription and single ticket revenue has increased substantially within the first year of operations in the building. The increase in programming will have a domino effect for concession and program advertising sales. By year four in the new building VMT will increase its programming to a seven play season, which will also increase concession and related income sales. C. RENTALS With the addition of the new building, VMT will be able to capitalize on renting the performance, rehearsal, costumes and storage spaces to local groups. There is a dearth of rehearsal and performance spaces in Vallejo for both for-profit and non-profit arts and business groups. Although the Empress is expected to open in June 2007 and will also provide rental space, the Empress seats up to 500, which is too large for many business and arts groups in the area. Other spaces that are available for rent either are over 500 seats, for exclusive domain use, do not have adequate technical space for productions or are occupied with renters. With the addition of this building VMT will be able to fill a need in the community for space that is in the 100-250 seat range as well as provide rehearsal room and storage space. VMT has already received commitment letters from the Vallejo Naval and Historical Museum, the Harbor-Solano College Youth Conservatory, and Combs' Costume Closet for rental and storage leases in the new building. Prices for rental will depend on the amount of space needed for the storage clients and the length of rental time for the rehearsal/performance space clients. An average amount to be charged for rehearsal/performance space rental is $20/hour. Exhibit 3 D. EDUCATION In year two of the occupation of the new building, VMT will start a Children's Performing Arts Conservatory. This program will provide six weeks of theatrical instruction for children throughout Solano County. The curriculum will teach children acting, singing, and technical theater arts. The session will end with a performance for the parents and a DVD of the show as a keepsake. VMT will charge $700 per student for the first three years of the summer conservatory for a six week session. The price will increase to $1000 per student in year four. Exhibit 4 E. CONTRIBUTED REVENUE With the move into the new building, VMT will increase its contributed revenue significantly mainly through the individual, foundations and corporate sponsorship areas. VMT will track similarly to other non-profit theaters that have opened new |